Drop shipping is a great way to start a business without having to invest in inventory or handle the logistics of shipping. It is important to understand the do’s and don’ts to make your drop shipping business successful.


  • Focus on Niche Merchandise: Focusing on a specific niche allows you to stand out from the competition. It also allows you to become a specialist in that particular niche and provides the opportunity to develop relationships with customers.

  • Cash in on Seasonal Merchandise: Selling items that are related to a particular season can be a great way to generate more sales and profits. Take advantage of the holidays and other special occasions to offer seasonal merchandise.

  • Offer Product Bundles: Offering bundles of products can be a great way to increase revenue and profits. Bundling items together can also help to reduce shipping costs and provide customers with a great deal.

  • Sell What You Know: It is important to sell items that you are knowledgeable about. This will ensure that you have the expertise to answer customers’ questions and provide them with the best possible service.

  • Try Different Marketplaces: There are many different online marketplaces available. Try different ones to see which ones work best for your business.

  • Provide Superior Customer Service: Providing excellent customer service is essential for any business, especially when it comes to drop shipping. Make sure you respond quickly to customer inquiries and resolve any issues promptly.


  • Try to Compete on Price Alone: Trying to compete on price alone is not a sustainable business model. It is important to focus on providing excellent service and quality merchandise to stand out from the competition.

  • Sell the Same Thing as Everyone Else: Selling the same products as everyone else is not a good idea. Try to find unique items that are not easily found elsewhere.

  • Ignore Shipping Costs: Shipping costs can add up quickly. Make sure to factor in shipping costs into your pricing structure so you can remain profitable.

  • Forget about Returns: Returns are inevitable, so make sure you have a return policy in place. You should also make sure you have a reliable way to track returns and process refunds.

  • Overlook SEO: SEO is important for any online business. Make sure you optimize your website for search engines and use keywords in your product descriptions to increase visibility.

  • Neglect Social Media: Social media can be a great way to promote your business. Make sure to keep your social media accounts active and engage with your customers.

Following these do’s and don’ts will help you to be successful in your drop shipping business. Take the time to research the market and find unique products to offer. Don’t forget to focus on providing excellent customer service and make sure to factor in shipping costs when pricing your items. With these tips in mind, you will be well on your way to success.