The success rate of Shopify eCommerce stores is estimated to be around 5-10%. This means that for every 100 businesses that use Shopify, only about 5 to 10 of them are successful.

To achieve success with Shopify, there are several common mistakes that need to be avoided. Here are the top 10 most common Shopify mistakes that can be easily avoided:

  1. Not having a mobile-friendly website: It is important to ensure that your Shopify store is optimized for mobile devices. This will help you to reach more customers and increase sales.

  2. Poor website design and navigation: Poor website design and navigation can make it difficult for customers to find what they are looking for. This can lead to customers leaving your store and not returning.

  3. Not optimizing for search engines: It is important to optimize your Shopify store for search engines so that customers can easily find your store.

  4. Not having a good product selection: It is important to have a good selection of products that are in demand. This will help to increase sales and make it easier for customers to find what they are looking for.

  5. Not having a good pricing strategy: Having a good pricing strategy is important for making sure that your products are competitively priced and attractive to customers.

  6. Not having a good customer service strategy: Having a good customer service strategy is important for making sure that customers have a good experience with your store.

  7. Not having a good shipping strategy: Having a good shipping strategy is important for making sure that customers receive their orders on time.

  8. Not having a good return policy: Having a good return policy is important for making sure that customers are satisfied with their purchases.

  9. Not having a good marketing strategy: Having a good marketing strategy is important for making sure that customers know about your store and the products that you offer.

  10. Not having a good payment system: Having a good payment system is important for making sure that customers can easily purchase products from your store.

By avoiding these common mistakes, you can increase your chances of success with Shopify and have a successful store with great sales.